Stroh Rum

Stroh Rum: A Centuries-Old Tradition of Austrian Spirit

Origins and History

Stroh Rum, a beloved Austrian spirit, has a rich history dating back to 1832. Founded by Sebastian Stroh in Klagenfurt, Austria, the distillery has been producing this iconic spirit for nearly two centuries.

In its early days, Stroh Rum was primarily used as a medicinal elixir. However, its unique flavor and aroma soon gained popularity as a recreational beverage. By the late 19th century, Stroh Rum had become an integral part of Austrian culture, enjoyed in taverns and households alike.

Production Process

Stroh Rum is crafted using a traditional distillation process that has remained largely unchanged over the years. Molasses from sugar beets is fermented and distilled multiple times in copper stills. This meticulous process results in a smooth, flavorful spirit with a distinctive character.

Unique Flavor Profile

Stroh Rum is renowned for its rich, complex flavor profile. Notes of caramel, vanilla, and molasses mingle with subtle hints of spice and fruit. The spirit's smoothness and balanced sweetness make it an ideal sipping rum, as well as a versatile ingredient in cocktails.

Cultural Significance

Stroh Rum holds a special place in Austrian culture. It is often served at festive occasions, such as weddings and celebrations. The spirit is also a popular ingredient in traditional Austrian desserts, such as "Kärntner Kasnudeln" and "Kaiserschmarrn."

Beyond Austria, Stroh Rum has gained international recognition for its quality and flavor. It is exported to over 70 countries worldwide, where it is enjoyed by rum enthusiasts and cocktail connoisseurs alike.

Modern Innovations

While Stroh Rum remains true to its centuries-old tradition, the distillery has embraced modern innovations to enhance its production process and product offerings. In recent years, Stroh Rum has introduced new expressions, such as Stroh 80 Spiced, which incorporates a blend of spices for a unique flavor experience.